JP Guilbert

Promotion, Montreal Branch 
Regional Promotion Manager 
Director, National Promotion
Vice President, Promotion
Vice President, Promotion & Artist Development

JP was profiled in Billboard Canada on September 21, 2018 with these stories of his creativity in promoting A&M Records artists:

He walked into CHOM-FM one morning with the acetate (test pressing) of Supertramp’s Crime of the Century. After 60 seconds of listening, PD Peggy Colston brought him up to the studio and Bobby Boulanger (morning man) put the album on air. They then watched the phone ring non-stop from listeners wanting to know who the hell they were playing. CKOI-FM was not happy.

A few months later he did the same thing with Peter Frampton’s Frampton Comes Alive at CKOI-FM with Bob Beauchamp. It was pay-back time for CKOI-FM as they were the first to play it. CHOM-FM played it an hour later.

The same kind of fervour happened with "Suite Madame Blue" for Styx. Montreal went nuts, and Styx moved from playing bars in the U.S. to a sold-out concert at the Montreal Forum.