I.R.S. RECORDS MUSIC TRADE ADS
I.R.S. Records advertisements appeared in music trade publications like Billboard, Cash Box, Rolling Stone and Record World. Designed by A&M Records Art Department, the ads offer a unique look at the path of a promotional campaign for an album or single.
The ads often used art that was never used on the album cover, single sleeve, press kits, or other promotional pieces. The ads themselves are collectable--they were never reissued or bootlegged and originals were often discarded which increases the rarity of the pieces.
In I.R.S. Records Music Trade Ads the ads are arranged chronologically and singles are usually placed with their albums.