David + David
Signed with A&M Records in 1984 after a temporary secretary brought an unsolicited tape to the a&r department. David Baerwald and David Ricketts had only begun working together about three weeks before A &M contacted them.
A&M Records gave the Welcome to the Boomtown album a different kind of promotion. First, every A&M executive was given cassettes of the album to listen to and give to friends in the music business. Next, A&M placed a strip ad on the bottom of Billboard's cover that offered a cassette to the music industry. Over 400 industry people requested a copy of it. Dave + David visited seven A&M field offices. The retail push reduced the album's price by $2 to $6.98 with a 100 percent return rate and extended time to make the return. Radio was asked to design a promotion that A&M would make. The 2,500 copies of "Introducing David + David: An A&M Interview Disk" was sent to college radio, press, alternative radio and 500 retailers.
- Welcome to the Big Time David + David Get Promo Push. Linda Moleski. Billboard, September20, 1986.