Founded by Brian Chater as small independent Canadian label in 1970.  It was a part of Much Productions, a group of small labels with CHUM Radio as its parent company. Much was distributed by A&M Records Canada beginning September 1, 1973 and continuing into 1974, the label's last years of operation. 

Much Records logo and single label


Brian Chater was the general manager of Much Records. The label was begun in 1970. Chater told RPM:

"We have a small roster of artist and we don't intend to expand it for the time being. In view of the commitment we have to our artists we want to give them the best possible coverage and this wouldn't be possible with a bigger stable of performers. We are very fortunate in being able to offer our artists management as well as publishing which we feel is very important to their development." 


The distribution deal with A&M Records Canada brought in labels affiliated with Much: Sweet Plum, Les Disques Fleur, Aquarius and Clic however A&M did not  distribute anyrecordings by Aquarius or Clic. In Canada The Humours of Lewis Furey was released on Aquarius while it was on A&M in the United States. Clic Records was owned by Claude Palardy in the 1970s. It was active in September 1975 when A&M announced it hired Palardy as the professional manager for Almo/irving Music Canada.


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