Keith Hampshire's singles "Daytime Night-Time," "The First Cut Is the Deepest" and "Big Time Operator" were hits in Canada. "Daytime Night-Time" sold over 250,000 copies in Canada and the U.S. The single was also released in Germany, Japan, South Africa and Australia.
The First Cut Is the Deepest album was released in the U.S., U.K., Japan, France, Germany, Netherlands, South Africa, Brazil, Australia and Italy. It was a No. 1 hit in South Africa.