Thanks for making the site and I'll be checking in to see what's happenin'. -- Richard Cottrell

Great site I just stumbled across, would appreciate my 'all access pass'. -- Jimmy Zisson, General Manager of A&M Records, New York

I've just discovered your web site. Holy smoke!!!!! -- Geoffrey B. Schulman, Director of A&R Administration, Los Angeles

Thanks so much for all you do for all of us!!!! -- Monique Augusta

Thanks so much for keeping in touch and keeping so many of us in the loop! I couldn't agree more that A&M's biggest 'hit' is the legacy of warm comraderie and real friendship that our collective years there engendered. -- Cheryl McEnaney

I'm so delighted to see it! Many of us have incredible memories and ongoing great comraderie from those years on The Lot....and I am so glad to see this happen now! -- Cheryl McEnaney, National Artist Development Manager

I have nothing but positive things to say about you and what you have done to help keep alive the spirit of A&M. -- Al Marks (Promotion, Artist Development)

Your website is absolutely ACE ACE ACE!!! It is great to see real top work and dedication towards a label that meant so much to many. -- Jay Schatz / Chris Skane, A&R / A&M Associated Labels

Fantastic Site! Great Work! -- Jean Pierre Guilbert, V.P. Promotion & Artist Development (A&M Canada)

This is a great web site on A&M. -- Gary Mannon, A&M Studios

The website is Great! It really took me back down memory lane. Keep up the good work and thank you! -- Janice Hague, International Promotions Manager, A&M Records GB

I was just talking to Derek Alpert today...and we had a blast pawing around on this website together. I think it's so cool that you did this! -- Doreen Ringer-Ross

What a great site, lots of memories. -- Paul McKenna

I just saw the A&M website, very impressive. -- Larry Weintraub, Vice President of A&R

Thanks for doing such epic work on the site. Salut! -- Max Hutchinson

This is great to see all the names of all of the friends of such a very special place. Thank you! -- Leigh Jackson, Artist Development

Thanks for this site--best of luck with it! -- David Bradstreet

Great site...thanks Leslie. -- J. B. Brenner

I love the website! -- Jewell Kumjian, A&M Studios Concierge

Congratulations on your internet site. I would like to be included on your staff list as I worked for A&M in Toronto and London. -- France Tetreault-Thomson, Assistant A&R

...very fun to see this....Many thanks for your efforts....Best -- Juliea 'Jools' Clarke

I have enjoyed the A&M website you created and visit it often. -- Chuck Beeson, Art Director

A friend forwarded the link to your site, it's amazing! -- Monique McGuffin, Graphics Coordinator

Thank you so much!! I love the A&M site. -- Toni Tennille

It is great to have a site for the A&M family. -- Mary (Sukkestad) Mack, Executive Secretary, International Dept.

...very fun to see this....Many thanks for your efforts....Best -- Juliea 'Jools' Clarke

Glad to know that you have set up this site. What a neat way to stay in touch. Great job! -- Xander Smith (Other Star People)

What a great site - Thank you for organizing it. You have continued the family spirit that Herb and Jerry worked so hard to create - and that is so hard to find otherwise. -- Sharon Steeley, Music Video Promotion

Great site....brings back a lot of memories. -- Aaron Jacoves, Director of A&R

I love that you're keeping our history alive. -- Mary Ann Johnson, Artist Relations

Pretty cool site. Nice to see that the history of the label - which was its greatest asset - has not been forgotten. -- Brandon Costas, Sales Coordinator

It's a pretty interesting looking site and I'll check it out further. -- Robin Kirby, Western Regional Sales/Marketing Director

Thanks, Les! It's so wonderful that you are so involved with the website. I have such fantastic memories of my time spent at A&M. It was definitely a magical place. -- Stacie Surabian, A&M Sales

It's a pretty interesting looking site and I'll check it out further. -- Robin Kirby, Western Regional Sales/Marketing Director

You sure have a buzz going. I've had 3 emails from A&Mers today alone. Good luck! -- Andy French, Director, Artist Relations & Artist Development

Great site I just stumbled across, would appreciate my 'all access pass'. -- Jimmy Zisson, General Manager of A&M Records, New York

Thanks for doing such epic work on the site. Salut! -- Max Hutchinson

Keep up the great work on the site. -- Don Rodgers, Promotion Manager, Mid-Western Region, Canada

Thanks for this ambitious and remarkable site. Just bouncing around inside the site the other day brought back so many really wonderful memories of the time and place and people when magic was possible and all lights were green. -- Corb Donohue, National Director of Public Relations

Thanks so much for keeping in touch and keeping so many of us in the loop! I couldn't agree more that A&M's biggest 'hit' is the legacy of warm comraderie and real friendship that our collective years there engendered. -- Cheryl McEnaney

Thanks for this ambitious and remarkable site. Just bouncing around inside the site the other day brought back so many really wonderful memories of the time and place and people when magic was possible and all lights were green. -- Corb Donohue, National Director of Public Relations

Your site is being passed around and mentioned to all ex A&M employees. Your site is great and I'd love to be a part. Thanks for your time and good luck. -- Joe James, Technical Manager, A&M Studios

--

Thanks, this is a great site. -- Barbara West, Sr. Director of Business / Legal Affairs

Your website is absolutely ACE ACE ACE!!! It is great to see real top work and dedication towards a label that meant so much to many. -- Jay Schatz / Chris Skane, A&R / A&M Associated Labels

Thank you for sharing with us and for your dedication to A&M Records. It's so wonderful to have a connection to my past. -- Sherry Jones Levy, A&M NYC

Wow, what an incredible site you've created! I can't believe you have not only the names of the Carpenters, but of even the real carpenters like the La Prell twins, etc. -- Jim McCrary, Photographer

The website is Great! It really took me back down memory lane. Keep up the good work and thank you! -- Janice Hague, International Promotions Manager, A&M Records GB

Thanks so much Les. It's really an amazing site. -- Janette Rogers Sarabia, Director of Artist Relations

Congratulations on your internet site. I would like to be included on your staff list as I worked for A&M in Toronto and London. -- France Tetreault-Thomson, Assistant A&R

Going through this site reminded me of what I loved about working for A&M. -- Colin Sowa

Kudos to you for recognizing possibly the ultimate artist/people friendly label. -- Ed Rivadavia, Northern Midwest Promotion Manager

Thanks Leslie for doing this. It's great to have this resource. You're awesome for keeping it going. -- Carmen DeVida

This is a great site! Thanks for keeping the memories alive.... -- Jerimaya Grabher

Thanks for all your amazing work with keeping us all connected. -- Doria Leong

I love the website! -- Jewell Kumjian, A&M Studios Concierge

I have nothing but positive things to say about you and what you have done to help keep alive the spirit of A&M. -- Al Marks (Promotion, Artist Development)

Congratulations on a great web site. Thanks for all your efforts in making this site. -- Bill Morgan, Director, Technical Engineering, A&M Studios

This is totally great. Brings back great memories of my years in Canada. -- Charly Prevost

This site is AMAZING! THANK YOU! As a fan...and as someone humbled and honored to be ON this list. Outstanding. -- Monte Warden

Your knowledge and research is both amazing, and from what I viewed, about 98% accurate. -- Randy Alpert (Capt. Badazz)

Fantastic Site! Great Work! -- Jean Pierre Guilbert, V.P. Promotion & Artist Development (A&M Canada)

Going through this site reminded me of what I loved about working for A&M. -- Colin Sowa

Your site is being passed around and mentioned to all ex A&M employees. Your site is great and I'd love to be a part. Thanks for your time and good luck. -- Joe James, Technical Manager, A&M Studios

Thanks for all your hard work in gathering this fantastic web resource of one of the greatest companies that ever existed. -- Jim McCrary, Photographer

Thanks for all the work you do for the website. -- Gary Mannon, A&M Studios

You're right about the specialness of A&M. It's so hard to explain, but it really was unique. A Camelot, if you will. Thanks for your efforts -- Richard Pachter, Promotions

You sure have a buzz going. I've had 3 emails from A&Mers today alone. Good luck! -- Andy French, Director, Artist Relations & Artist Development

I came across the site by co-incidence - congratulations! A great initiative and nicely done. -- Russ Curry, VP European Operations

Thank you so much!! I love the A&M site. -- Toni Tennille

I had such a good time at A&M, so it's nice to still feel part of it. Keep up the good work with the website. -- Alex Hutchinson, A&M Records, Ltd., Art Department

A&M Records was home to me in the '70s. Chuck, Brenda, Gil, Marsha, Rita Ross and family gave me my first intro to the music business and put me on the right track to my own family and an historic artistic career. Love to all. -- Ron Artis, Almo/Irving Music

I was just talking to Derek Alpert today...and we had a blast pawing around on this website together. I think it's so cool that you did this! -- Doreen Ringer-Ross

This is a great site! Thanks for keeping the memories alive.... -- Jerimaya Grabher

Thank you Leslie. -- Al Cafaro, CEO, A&M Records

What a fabulous site! It certainly brings back a lot of memories… -- David Browde, College Promotions

Wow, what an incredible site you've created! I can't believe you have not only the names of the Carpenters, but of even the real carpenters like the La Prell twins, etc. -- Jim McCrary, Photographer

Thanks so much Les. It's really an amazing site. -- Janette Rogers Sarabia, Director of Artist Relations

Wow Leslie!! Lots of great work here... Love what you did! -- Randy Alpert (Captain Badazz)

This is totally great. Brings back great memories of my years in Canada. -- Charly Prevost

It's good to see someone reminding us of the special organization A&M was -- John Hawkins (Edenstreet)

Congratulations Leslie on all the good work you do for the A&M community. -- Al Cafaro, President and CEO, A&M Records

Thanks for making the site and I'll be checking in to see what's happenin'. -- Richard Cottrell

Thanks Les, I've spoken with more old friends from A&M in the last week than in the last decabe. All because of your site -- Alan Oken

Clyde Kaplan, Engineer, A&M Studios -- Thanks for putting together this great website about A&M Records.

You have made me feel like I have come home safely to family, exactly what the A&M spirit was all about. -- Babs Stock

Clyde Kaplan, Engineer, A&M Studios -- Thanks for putting together this great website about A&M Records.

I'm always amazed every time I spend time on the site and imagine the enormous amount of work and time it has taken you to build this. It's a smorgasboard of history... -- Frann Altman

Thanks for putting together this great website about A&M Records. -- Clyde Kaplan, Engineer, A&M Studios

I am genuinely so happy to see this site--my daughter's picture is on the cover of one of those catalogs -- Rob Gold, Executive Director of Advertising and Merchandising, A&M Records

I love that you're keeping our history alive. -- Mary Ann Johnson, Artist Relations

Just a brief note to say thanks for ALL you do in keeping us A&M-ers consistently in the know. My years there were so wonderful and filled with fond memories. Thanks for keeping that alive. -- Miriam Heiman

Thanks the site is awesome! -- David Abrahams, Audio Librarian

Your knowledge and research is both amazing, and from what I viewed, about 98% accurate. -- Randy Alpert (Capt. Badazz)

Thank you so much for all of your help. It is a great site. Thank you for helping to keep these bands relevant. -- Andrea Bricklin (Bricklin)

Rock & Roll Strategy - 38 Special

38 Special Advert

38 Special

Stock Number

SP 5218

Matrix

SP 05218-A/B

Label

A&M Records

Country

United States

Format

vinyl album, CD album, cassette album.

Released: 1988-9 -26

Track	Track Title	Track Time
1	Rock & Roll Strategy	00:04:33
2	What's It to Ya?	00:04:29
3	Little Sheba	00:04:53
4	Comin' Down Tonight	00:04:25
5	Midnight Magic	00:04:20
6	Second Chance	00:05:02
7	Hot 'Lanta	00:05:41
8	Never Be Lonely	00:04:39
9	Chattahoochee	00:04:09
10	Innocent Eyes	00:04:16
11	Love Strikes	00:04:31

Chart	Peak	Date
Billboard Top 200 Albums	61	1988-10-22

Credit	Role Sort descending
Robert Johnson	background vocal
Larry Junstrom	bass
John Grondin	drums
Jack Grondin	drums
Rodney Mills	engineer
Danny Chauncey	guitar
Jeff Carlisi	guitar
Max Carl	keyboards
Donnie Van Zant	lead vocal
Max Carl	lead vocal
Rodney Mills	mix
Robert Johnson	percussion
Rodney Mills	producer
Donnie Van Zant	vocal
Max Carl	vocal

There are thousands of artists on the ON A&M RECORDS website. Click on a photograph to take you to a new artist!

Tundra Canada publicity photo

Veronique Beliveau Publicity Photo

Humble Pie: Peter Frampton U.S. publicity photo

Pablo Cruise Publicity Photo

Nine Below 0 Publicity Photo

Roger Hodgson Publicity Photo

Iggy Pop Publicity Photo

Barry White U.S. publicity photo

Nazareth Publicity Photo

Atlantic Starr Publicity Photo

God Lives Underwater U.S. publicity photo

Split Enz Publicity Photo

Brat Pack U.S. publicity photo

TG4 US publicity photo

Police Publicity Photo

Jonny Lang Publicity Photo

Alessi Publicity Photo

David Wilcox US publicity photo

Neville Brothers Publicity Photo

Quincy Jones & Brothers Johnson US publicity photos

Hazel O'Connor Publicity Photo

Neville Brothers

Joanna Publicity Photo

MxPx

RECORD LABELS -A&M Records plus every label A&M manufactured or distributed around the world. Enjoy label histories, employee rosters, photos, music charts, awards, and more.

ARTISTS - Recording artist biographies, discographies, videos, photos, awards, concerts, music charts, radio and television guest appearances and more.

RECORDINGS/DISCOGRAPHY - Official commercial and promotional recordings, including those licensed with the country of origin, stock number, formats, release date, recording notes, track information, credits, and more.