The Bluetones formed in 1994. The group's initial recordings in 1995 were released on Superior Quality Recordings in Britain which was backed by A&M Records, Ltd. The group's first single did not chart. The second single "Are You Blue" peaked at #81. The follow-up "Bluetonic" went to #18. The fourth single "Slight Return" peaked at #2 and sold more than 200,000 copies. "Expecting to Fly" entered the chart at #1 and sold 82,000 copies in its first week of release. The band toured Britain and Europe extensively.
Mark Morris told Billboard, "We don't expect to walk into America, for them to roll out the red carpet[and for us to say] 'What's wrong with you guys? We've had a big song!' That's the wrong attitude that too many people have. We want to build up a buzz slowly."
Expecting to Flysold 22,000 copies in its first three weeks of release in Japan. The build-up by releasing a series of singles helped to ensure the album's success.
- A&M's Bluetones 'Expecting to Fly.' Paul Sexton. Billboard, March 16, 1996.